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We Are Six. Founder’s Speech.

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We are six!

Queenbels officially turns six today, 30 August 2015.

Six years just pass in a blink of an eye. It has been an amazing journey.

On this day six years ago, I pressed the ‘Publish’ button on WordPress and Queenbels was launched. Anyone remembered this?

We only had a mannequin, the clothes and a camera. I even refused to snap the photos at home against a plain wall and enlisted my husband’s help to bring everything out. He was both the clothes rack and the handyman throughout the shoot.

Soon after, we began to engage models to wear our clothes and do better catalog photography. From random outdoor venues to sponsored photography venues. Thank you for the kind weather, the sponsored venues and all the pretty models who modeled for Queenbels.

Over these few years, I have successfully introduced numerous unique apparel designs to my clients. From jersey material with allowance, to chiffon with fitted designs. From apparel with simple details to elaborate ones. From norm market apparel colours to a whole new spectrum of colours, including colours that we were told not meant for Asian skin colour. Who says we cannot wear colours like lemon yellow? Just pick the right shade. I have very awesome clients to thank for, for having the trust in me that I have picked the right designs in the right colours for them. Because of your faith in me, I am able to continue to do what I am doing now. Thank you.

And because of your support and encouragement, I began making a product which I proudly put our label on; the kisslock products. The kisslock products have been making good progress since the launch in year 2012. From purse to mini clutch bags and now to functional bag charms. I will continue to explore new shapes and sizes which you will love very much.

Looking at what we have today, we have alot to thank for. I thank my lucky stars for bringing the most awesome clients to Queenbels whom many of them have become my friends. It is my good fortune to have met these good people along the way, helping me in one way or another. No matter how time has passed, you awesome kind souls will always be on my mind.

Sign Off With Lots of Love,

Happy 5th Birthday To Queenbels! Founder’s Speech

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We are turning five!

Queenbels turns five officially this coming Saturday, 30 August 2014.

Sometimes I ask myself: “Where should a clothing store should be at, after operating for 5 years? What are the milestones I should already achieve or be moving towards? Am I doing my best for the shop?”

Queenbels is entirely dependent on me, the sole owner, to navigate it. It can be overwhelming at times. Sometimes when I am at blind spots, I am very thankful that I have people who I can trust to talk to, give me valuable opinions and solutions. I am extremely thankful to super awesome customers who give me strong support at every single selection, never talk prices with me, always remind me to have my meals, bake me cakes, buy me kopi when they come and give me very valuable and constructive feedback.

They never ask anything of me except that I continue to bring in beautiful apparel. You know who you are. Thank you so much.

I mention these not to boast anything. I keep all these kindness and goodwill within me, to help myself overcome challenging moments and nasty souls who threw unkind comments at me because they couldn’t get what they wanted or when I did not do the things as they wish.

Like what my ex-mentor said to me: “The world is not perfect. If 80% of the people you are working with are good people, concentrate on these 80%.”

Very wise words.

In contrast to last year, I am saving all the perks and giveaways in-store this year. This is one way to thank customers who come to support Queenbels and also brought their best wishes for Queenbels.

Queenbels Celebrates 5th Birthday In-store Specials!

Complimentary shawl with minimum apparel purchase of SGD199 in one single receipt.

Complimentary shawl with minimum apparel purchase of SGD199 in one single receipt.

This year is also the first time I am holding night shopping. I hear your wish for longer shopping hours in the evening and I think there is no better time than to hold night shopping during our birthday month.

I am holding one more night shopping on this Friday 29 August 2014, 5-9pm. It is also the last second day of our birthday month in-store special. I hope to see everyone tonight.

Once again, THANK YOU SO MUCH for the awesome love you give to Queenbels. We are here because of you.


4th Birthday Q&A Giveaway

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Queenbels celebrates 4th Birthday Q&A giveaway

Queenbels celebrates 4th Birthday Q&A giveaway

This was the first batch of surprise gift that I sent out earlier in July. I held a Q&A giveaway on our Facebook page in celebration of Queenbels’ 4th birthday.

Yes, we kick-start the birthday month celebration way early in July. August is Queenbels’ birthday month. Till today, 5 rounds of Q&A giveaways were held. Winners were announced and the prizes were all despatched to the post office yesterday. I hope everyone loves your surprise gift. There will be more Q&A giveaway in our birthday month. Stay tuned on our Facebook page.

I have also prepared something for you when you shop at Queenbels. Absolutely free with any apparel purchase. While stocks last. Big ‘Thank-You’ to my friend who helped me bought these and carried all the way back from Korea.

Something For You When You Shop @ Queenbels

Something For You When You Shop @ Queenbels

I see you in store!


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