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And We Are 7. Founder’s Speech.

Queenbels Is Seven

This womenswear business of mine celebrated her 7th birthday on 30 August 2016. I am feeling so surreal that we have come this far. Sometimes I don’t know how I did all these on my own, every single damn thing from start to completion. The buckets of blood puked when things just don’t go the way it should be. There are days I wanted to call it quits and just throw everything away but I bounced back stronger each time I hit a wall.

The past year hasn’t been easy as I push new business models. There were alot of frustration, days when I get angry with myself and completely blank minds. I encountered bad people who somehow found their way into my path. I am lucky that such people were weed out very quickly because I stay very alert and focused. Sometimes when things are too good to be true, it is too good to be true. My heart is filled with gratitude towards all the helping hands that came along the way and people who have showed kindness.

Cheers to many more good years ahead and may the business blossom beautifully. Thank you to all who have supported this far.

Signed off with lots of love,

What’s In and Behind

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Good things really come in small packages.

This time you see pleats on the sleeves. What do the sleeves remind you of?

Yes, trumpet sleeves.

I wanted to introduce trumpet sleeves for quite awhile but I know the sleeves may not be very welcome when handling certain tasks like washing your hands, getting dishes. So when Luxy Pleats & Nautical Blouse came up, I know this is the one.

Luxy Pleats & Nautical Blouse is such an interesting number with little pleasing surprises. Made of good quality cotton, comfy to the skin, it’s your throw on and go type of blouse. The nautical detail at inner hem, front and back gives you a little peek-a-nautical surprise when you move. Definitely appropriate for work and a presentable piece for leisure.

You may ask: “What bottom piece should I wear this blouse with?”

With our Mini Patch Pocket Skirt.

Like I said, we will have you covered, from body to bottom.


First timer in store, a bare driff blouse. This is by far the boldest design we have in store.



It’s a fun number if you ask me what my first impression was. Very appropriate for the current tolerant level testing weather. The big fold on the back organza piece on each side create this cloak effect that stays away from your back and allows plenty of air to flow through. Trust me, this is very necessary in this current heat. Did I keep it? Major YES.

The next one that came up was an understatement piece that I have brought in for ladies who want that clean, structured look.


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Neat. Precision.

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The highlight is the nautical piping that roll round the armholes, neckline and hem. Very neat and well made. Look at it for yourself.



We are not finished yet. More happy details behind. A nice neat bow in stripes. Not for decorating purpose. It is actually a button, a functional one that opens up the neckline more to ease pulling a blouse over your head, especially when you have your makeup on.


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It's a bow, it's a button.

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Enticing detail.

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You cannot miss this if you have always wanted a nice, neat, crease-free blouse to go with a blazer for work and also a very good choice for the weekends.

I hope you like what I have presented in store.

I meet different people in the shop and I learn new things everyday. It is always on my mind to keep improving and do my best, including taking care of the smallest detail in order to provide the best service I can. Over time, I observe that when customers check prices on each merchandise, they tend to fumble and do a peep down from the neckline to look for that price tag. I have ease that for you by placing the price tags at very visible level. And yes there is a price tag to each and every apparel and product we put up for selling in store (we do the same in the early days even when we don’t have a permanent space yet). We don’t pluck random numbers from the sky each time you check prices.

We have a little surprise for you on every price tag so don’t toss it away.



Thank you so much for supporting Queenbels and staying with us. I will be back soon to share more shoppe updates.


A New Scene

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And it’s an exciting one.

Over time, I think we have made a little name for ourself, for carrying dainty dresses made with chiffon and in pleats. For more than once, I get customers walking in, telling me they were referred here by their friends, when they said they need a pretty dress in flowy soft fabric.

That was a pat-on-the-back achievement unlocked.

And now I want to break new grounds.

It has been an exciting time for the past couple of months and I think I have made my customers’ hearts skipped many more beats when I presented the new designs.

There are new fabric, new captivating details, new colours, new textures and new experience. From visualising the designs to having found exactly what I had in mind, it really took me sometime.

Good things are really worth the time taken.


And I feel so fulfilling to see the happy faces in the shop, looking, touching, browsing, trying the new designs and bagged home their prized purchases.

Coming up in the following months, for ladies who love dresses, you will see new designs in different material and textures.

First to debut was The Meadow Dress.
Made of polyester blend, fun details with buttons, conceal back zip and more tucked in at the waist.


Eva Embroidery & Texture Dress is the first among the many upcoming dresses with unique prints and textures. I brought in a good range of sizes for more shopping options and thank you very much for liking it.


I hear your feedback about lack of bottom pieces in the shop. Mini Patch Pocket Skirt is the latest kid on the block and I promise you I will bring in more interesting matching bottom pieces for the top pieces you have bought from us.


Mini Patch Pocket Skirt is not just an ordinary skirt but come lined with a pair of mini shorts. This is highly recommended to ladies who want to attempt shorter skirt length but have reservation about carrying it.

I have also brought in very fun-loving blouses like The Kitty Bow Blouse and The Vintage Buttons Blouse made with very comfy cotton.


The multi-colour buttons at the back of The Vintage Buttons Blouse is such a trait of the 60s/70s fashion. There is always something special about the fashion trend during those times that is worth bringing back.


And of course not forgetting our very well love handsew kisslock products. I have opened the first batch of pre-orders last month and it is also the first pre-order for the year. Thank you so much for loving this product that is entirely produced by Queenbels. I am in the progress of working on a new shape that I hope can make it in time for our seventh birthday celebration edition. I am still searching for the fabric print and fingers crossed that I find what I have in mind soon.

Handsew with Love


There are so many things that I want to do for Queenbels. I have been relooking at the mix of merchandises in the shop. Because of the space constraint, I have been putting on hold some products that I know you ladies will love. I think I have found a way to work around the space constraint.

The first quarter of the year has come and gone. This year seems to be a rather different year. I see new faces. I see new shopping patterns. There are new expectations. We have been in business for six years. Each time I see a new face or repeated faces in the shop, I always ask myself why would people come all the way to buy clothes from Queenbels. Sometimes I ask, I get answers, real answers that I don’t even get from people that I talk to almost everyday. I asked because I want to make the magic work even better so that I can continue to bring the best into the shop. Thank you very much for giving me the most earnest answers, not patronizing and definitely very useful. I conclude that it’s important to ask the right person for advice. Ask the wrong person and they will make you work things in their personal favour and not give a heck if it’s going to lead you into a dead end alley.

Maybe it will surprise you. People I talk to almost everyday and gotten familiar with, are the most harsh when there’s a slightest slip up and borders at calling me stupid when things are not in the order they want. I remind myself constantly, a customer is afterall, a customer.

Be it nice or not, difficult or not, I treasure every single customer.

Customers who have been buying from Queenbels long enough know that I always give back to customers during festive seasons or special occasions. It’s my way, and the only appropriate way, to express my appreciation and thankfulness for the support and kindness given to Queenbels. I don’t earn the money and forget about you once you leave the shop. I always appreciate the fact that you awesome people actually choose to buy from Queenbels among so many fashion boutiques in Singapore. I hope customers are able to feel my appreciation for their support.

Thank you so much for supporting Queenbels and staying with us. I will be back soon to share more shoppe updates.


Happy Lunar New Year 2016


Thank you very much to each and everyone for coming down to shop at Queenbels before we wrap up for Lunar New Year 2016. Thank you for the tremendous support both in store and online.

We woud like to take this opportunity to wish all who celebrate, Happy Lunar New Year 2016. To everyone, happy holidays!

Make It Happen

It’s just an hour or so to year 2016.

And I have alot to thank for in 2015.

Though some business matters did not go according to my plans, there were encounters that brought a few things to me that I may never or won’t have the chance to even give it a thought amidst the daily hectic schedule.

And it is really important to look on the bright side, like what some say;

‘Dance in the rain’

I have never like to talk about problems. Talking about problems is like a merry-go-round. Nothing is solved. Work on it. Working on problems brings solution. And sometimes pleasant surprises happen.

In 2016, I have one motto;

‘Make It Happen’

From presenting bulk new designs once a month, we are moving towards having new designs bi-weekly. You will see a change in the style, the fabric and the make. And you will chiffon and pleats in a different way.

I am very thankful that you awesome ladies like the new designs so much, the great support, and the faith in our merchandises. Thank you very very much.

See you in 2016.


This Christmas

Ho Ho Ho!

It’s the festive season again and I am astonished at how time has gone by at an incredible speed.

This is our 4th Christmas at our humble space and no matter how busy I am, I always make sure we put up Christmas decoration in the shop to bring that Christmas cheer on. As most of you know, I don’t celebrate Christmas as a religion but I have always like the heart-warming feeling lingering in the air. This is also the time that I express my appreciation to the people around me and do some in-store specials.

12 Days To Christmas


If you have been staying with us on our Facebook page, you will know that we are doing a special of 30% off a design a day. I still have a handful of the one piece designs in store and I really need to free up the space for more new designs. These one piece designs that are going at 30% off, are what I am wearing too and I promise, you will love them as much as I do.

And we have revealed the first design last Thursday, 3 December 2015; Pearls on Cape Chiffon Blouse in Cyan Blue, which is already sold on the same day.

The second design was Precious Gem Embellishment Blouse in Olive Green. I cannot say enough how this is a must keep. Look at how pretty it looks on myself.

We have upcoming 10 designs to reveal so check our Facebook page promptly everyday from now till 18 December 2015.

Specials for VVIPs and Members

It has been quite a year. There were some hiccups and it was really a hurdle we have to cross. What really gave us the courage to overcome the hurdle was the support from each and everyone of you. Thank you for staying with us during this whole time and we came back well.

New designs were presented to VVIPs and members last week. I was very selective with the details on each item so though the selection is not wide, we promise you no rubbish at all.

All VVIPs and members have already received a secret Santa message from myself. I am not going to reveal the details here, well because it’s exclusively, only for our VVIPs and members.

In-store Special; 15% OFF SGD199, gift packs and more

Non-members, we did not forget you. We know you will come to Queenbels for your dresses for the year end parties, dinners, lunches, meet-ups with friends. You will get to enjoy 15% off storewide on regular-priced apparel with minimum spending of SGD199. Valid from 3 – 23 December 2015.

One thing to note is, we do not have post-Christmas sale, which I think you will know by now if you have been shopping with us for the past years. So don’t wait. Grab that dress or blouse that you want before it is sold out.

We will be extending the shopping hours from 15 December 2015 to 23 December 2015, both dates inclusive. We will wrap up on 23 December 2015 and take a break till 28 December 2015.

Before I sign off, this is the Christmas song that is currently on my playlist:


Why It Is So

I have always like to do snapshots of my outfit of the day this way.

I Wear Queenbels Guess My Outfit

It shows almost everything I am wearing outside for the day. It includes the shoes and the bag that I have picked to match my outfit. And also the recommended bottom piece to go with if I am wearing a top piece from Queenbels.

And if I can make it, I will do a full body snapshot like this:

I Wear Queenbels Passion Pleats Blouse and Nicole Drape Vest

Or if I have someone with me, I will do shoots like this:


It is a straight forward and simple business for me when it comes to taking snapshots of my outfit for the day. The utmost important thing is to portray the outfit that I have put together with the apparel carried by Queenbels.

If I am wearing a dress for the day, the focus will be on showing how that particular dress looks like on myself.

If I am wearing a blouse for the day, the focus will be on showing how that top piece looks like on myself, the recommended bottom piece to match the top piece.

If I am wearing an outer wear, the focus will be on showing what I layer it with.

I make sure the photos are informative (where I get the accessories, shoes from), useful and as clear as possible. So you won’t find me doing special stunts or effects kind of photo.

It says alot about how I run Queenbels too. It’s very straight-forward at Queenbels. I sell clothes. I sell clothes that I have specially picked for my regular close clients. We don’t have gimmicks here. We don’t do crazy sales nor have yoyo prices. We price our merchandises accordingly and I try my best to bring the most beautiful apparel to you at the best price possible. We will not sell you horrible stuffs, at all. We do what we can within our resources to bring you the best shopping experience in our cosy space.

So if you are looking for a lady apparel boutique to put your money on quality womenswear, uniquely detailed dresses at very affordable prices and personal good service from myself, you should come to Queenbels and nowhere else.


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