I stringed the individual deadlines very closely. Reading the dates is really to make sure I am on time to get the work done and I didn’t quite feel year 2014 has ended. I had my eyes fixed on the timeline, following each date scheduled for to-do items, arrival of the next shipment, expected date of arrival of the delivered packages to my customers.
However, the arrival of the Lunar New Year is something that almost everyone around me will constantly remind me. We focus alot on getting our home ready for the Lunar New Year, whether or not we get guests. We must spring clean and we really clean every corner of the house and move items out of our storage areas to declutter and clean the hard-to-reach spots. While doing all the above, I was also jotting down the various happenings that I want to share with all of you in this space.
I am happy with what took place for Queenbels in year 2014. We didn’t do exceptionally well but we kept up with the previous year’s performance. There were a few unexpected situations that had me struggled abit between adhering to the house rules and to keep the particular few customers happy. I can only say, house rules are important if I want to keep this business running for many more years to come.
Remember the kids apparel that I have launched around March 2014? The subsequent designs and quality were totally out of the specifications and I decided that I will take a break on kids apparel until I find something good again. I rather not do than to bring in something that spoils my shop’s name. My apologies to my lovely customers who were eagerly looking out for the next selection. Sorry for the disappointment. I hope you had found something you like for your little ones, in the other brands outside that I have recommended.
On our main business, lady apparel, we began to place our emphasize on bringing you the most gorgeous work-appropriate blouses in year 2014. Blouses that have the versatility to double up as a weekend outfit with easy change of bottom pieces and shoes.
The return of the Whimsical Selections were champagne-popping excitements. Until now as I am typing this, I am still beaming with joy that I brought these fantasy, eye-catching prints back to Queenbels. You can read here and here on my covers on both selections.
For ladies who love our dresses, I make sure you have a good range to select from too.
My handsew with love projects made good progress. I did an upsize to two new sizes; kisslock mini clutch bag and kisslock clutch bag.
Pre-orders came in very quickly for the clutch bags. There were pre-orders of sets of a kisslock purse and a kisslock clutch bag. I was extremely overjoyed with the positive response and I remembered I had to take a few days off from the shop to complete all the pre-orders on time.
Shortly after, I progressed to a new size which is between the mini clutch bag and the clutch bag; the kisslock mini clutch bag size two. At the same time, I upgraded the fabric quality of the purse interior, which I wanted to do early last year but I had constraints. To overcome the constraints, I had to do a necessary adjustment across all sizes.
I did a price adjustment.
A close regular customer asked me this: “Are you paying yourself?” My reply was: “Do you mean monetary payback? If yes, ya, I pay myself a token.” Making money was not what I had started with when I did my first kisslock purse.
The very observant ones knew I was really paying myself a token. Some were very frank with me. They had actually attempted at making the kisslocks themselves and gave up after making the interior. And emphasized that given the amount of work, effort and time involved, they will never sell their pieces at the old (lower) prices I was selling.
To be honest, I was pretty afraid of doing an upward price adjustment. Very few see the good fabric quality I had chosen, the work and effort put in. I was prepared to see a significant drop in the pre-orders. When the price adjustment took effect, there were a handful who pre-ordered quite a number especially during festive season, never make enquiries again and never spoken a word about my handsew with love kisslocks. There was a slight dent in my morale.
Luckily the majority stayed with me and pre-ordered even more than usual. I know this is their way to show their support and I was very, very, thankful and grateful. Thank you very much.
I continue to acquire more new fabric prints to produce my handsew with love kisslock products.
I was inspired to do a theme launch too. The Friendship Kisslock Purse.
About two weeks before we wrapped up for Lunar New Year, I finally found a fabric print that I have a feel for, that I want to do for 2015 Lunar New Year Edition. I squeezed in time to complete two sets of Happiness in Full Blooms Kisslock Purse and Kisslock Mini Clutch Bag size two. Totally worth the time when one set was sold within an hour of launch.
Thank you very much for loving my handsew with love kisslock products. Thank you for willing to buy and use what I have made.
Today is Day 12 of Lunar New Year 2015. Celebration stretches for fifteen days and I hereby once more, wishes all who celebrates, Happy Lunar New Year 2015!
Business resumes in the shop tomorrow ie 3 March 2015. It is going to be a short week though as I still need abit of time to wrap up the back-office work. I am setting new shopping hours in the shop which will take effect 10 March 2015. Stay on our Facebook page for instant updates.