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And We Are 7. Founder’s Speech.

Queenbels Is Seven

This womenswear business of mine celebrated her 7th birthday on 30 August 2016. I am feeling so surreal that we have come this far. Sometimes I don’t know how I did all these on my own, every single damn thing from start to completion. The buckets of blood puked when things just don’t go the way it should be. There are days I wanted to call it quits and just throw everything away but I bounced back stronger each time I hit a wall.

The past year hasn’t been easy as I push new business models. There were alot of frustration, days when I get angry with myself and completely blank minds. I encountered bad people who somehow found their way into my path. I am lucky that such people were weed out very quickly because I stay very alert and focused. Sometimes when things are too good to be true, it is too good to be true. My heart is filled with gratitude towards all the helping hands that came along the way and people who have showed kindness.

Cheers to many more good years ahead and may the business blossom beautifully. Thank you to all who have supported this far.

Signed off with lots of love,

What’s In and Behind

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Good things really come in small packages.

This time you see pleats on the sleeves. What do the sleeves remind you of?

Yes, trumpet sleeves.

I wanted to introduce trumpet sleeves for quite awhile but I know the sleeves may not be very welcome when handling certain tasks like washing your hands, getting dishes. So when Luxy Pleats & Nautical Blouse came up, I know this is the one.

Luxy Pleats & Nautical Blouse is such an interesting number with little pleasing surprises. Made of good quality cotton, comfy to the skin, it’s your throw on and go type of blouse. The nautical detail at inner hem, front and back gives you a little peek-a-nautical surprise when you move. Definitely appropriate for work and a presentable piece for leisure.

You may ask: “What bottom piece should I wear this blouse with?”

With our Mini Patch Pocket Skirt.

Like I said, we will have you covered, from body to bottom.


First timer in store, a bare driff blouse. This is by far the boldest design we have in store.



It’s a fun number if you ask me what my first impression was. Very appropriate for the current tolerant level testing weather. The big fold on the back organza piece on each side create this cloak effect that stays away from your back and allows plenty of air to flow through. Trust me, this is very necessary in this current heat. Did I keep it? Major YES.

The next one that came up was an understatement piece that I have brought in for ladies who want that clean, structured look.


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Neat. Precision.

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The highlight is the nautical piping that roll round the armholes, neckline and hem. Very neat and well made. Look at it for yourself.



We are not finished yet. More happy details behind. A nice neat bow in stripes. Not for decorating purpose. It is actually a button, a functional one that opens up the neckline more to ease pulling a blouse over your head, especially when you have your makeup on.


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It's a bow, it's a button.

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Enticing detail.

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You cannot miss this if you have always wanted a nice, neat, crease-free blouse to go with a blazer for work and also a very good choice for the weekends.

I hope you like what I have presented in store.

I meet different people in the shop and I learn new things everyday. It is always on my mind to keep improving and do my best, including taking care of the smallest detail in order to provide the best service I can. Over time, I observe that when customers check prices on each merchandise, they tend to fumble and do a peep down from the neckline to look for that price tag. I have ease that for you by placing the price tags at very visible level. And yes there is a price tag to each and every apparel and product we put up for selling in store (we do the same in the early days even when we don’t have a permanent space yet). We don’t pluck random numbers from the sky each time you check prices.

We have a little surprise for you on every price tag so don’t toss it away.



Thank you so much for supporting Queenbels and staying with us. I will be back soon to share more shoppe updates.


A New Scene

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And it’s an exciting one.

Over time, I think we have made a little name for ourself, for carrying dainty dresses made with chiffon and in pleats. For more than once, I get customers walking in, telling me they were referred here by their friends, when they said they need a pretty dress in flowy soft fabric.

That was a pat-on-the-back achievement unlocked.

And now I want to break new grounds.

It has been an exciting time for the past couple of months and I think I have made my customers’ hearts skipped many more beats when I presented the new designs.

There are new fabric, new captivating details, new colours, new textures and new experience. From visualising the designs to having found exactly what I had in mind, it really took me sometime.

Good things are really worth the time taken.


And I feel so fulfilling to see the happy faces in the shop, looking, touching, browsing, trying the new designs and bagged home their prized purchases.

Coming up in the following months, for ladies who love dresses, you will see new designs in different material and textures.

First to debut was The Meadow Dress.
Made of polyester blend, fun details with buttons, conceal back zip and more tucked in at the waist.


Eva Embroidery & Texture Dress is the first among the many upcoming dresses with unique prints and textures. I brought in a good range of sizes for more shopping options and thank you very much for liking it.


I hear your feedback about lack of bottom pieces in the shop. Mini Patch Pocket Skirt is the latest kid on the block and I promise you I will bring in more interesting matching bottom pieces for the top pieces you have bought from us.


Mini Patch Pocket Skirt is not just an ordinary skirt but come lined with a pair of mini shorts. This is highly recommended to ladies who want to attempt shorter skirt length but have reservation about carrying it.

I have also brought in very fun-loving blouses like The Kitty Bow Blouse and The Vintage Buttons Blouse made with very comfy cotton.


The multi-colour buttons at the back of The Vintage Buttons Blouse is such a trait of the 60s/70s fashion. There is always something special about the fashion trend during those times that is worth bringing back.


And of course not forgetting our very well love handsew kisslock products. I have opened the first batch of pre-orders last month and it is also the first pre-order for the year. Thank you so much for loving this product that is entirely produced by Queenbels. I am in the progress of working on a new shape that I hope can make it in time for our seventh birthday celebration edition. I am still searching for the fabric print and fingers crossed that I find what I have in mind soon.

Handsew with Love


There are so many things that I want to do for Queenbels. I have been relooking at the mix of merchandises in the shop. Because of the space constraint, I have been putting on hold some products that I know you ladies will love. I think I have found a way to work around the space constraint.

The first quarter of the year has come and gone. This year seems to be a rather different year. I see new faces. I see new shopping patterns. There are new expectations. We have been in business for six years. Each time I see a new face or repeated faces in the shop, I always ask myself why would people come all the way to buy clothes from Queenbels. Sometimes I ask, I get answers, real answers that I don’t even get from people that I talk to almost everyday. I asked because I want to make the magic work even better so that I can continue to bring the best into the shop. Thank you very much for giving me the most earnest answers, not patronizing and definitely very useful. I conclude that it’s important to ask the right person for advice. Ask the wrong person and they will make you work things in their personal favour and not give a heck if it’s going to lead you into a dead end alley.

Maybe it will surprise you. People I talk to almost everyday and gotten familiar with, are the most harsh when there’s a slightest slip up and borders at calling me stupid when things are not in the order they want. I remind myself constantly, a customer is afterall, a customer.

Be it nice or not, difficult or not, I treasure every single customer.

Customers who have been buying from Queenbels long enough know that I always give back to customers during festive seasons or special occasions. It’s my way, and the only appropriate way, to express my appreciation and thankfulness for the support and kindness given to Queenbels. I don’t earn the money and forget about you once you leave the shop. I always appreciate the fact that you awesome people actually choose to buy from Queenbels among so many fashion boutiques in Singapore. I hope customers are able to feel my appreciation for their support.

Thank you so much for supporting Queenbels and staying with us. I will be back soon to share more shoppe updates.


Second March In, Whimsical

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It was first a high and then a low.

The high was when the supplier agreed to send me the new designs. I thought there was no hope of bringing the whimsical prints back at least one more time before Christmas because it was so hard trying to get updates. So I hopped/bounced/star-jumped in joy when the updates came through!

Then the low came when the shipment was delayed. I was utterly disappointed because I had selected these new prints specially for the festive season and I had already planned to put up these new designs in the shop on Christmas Eve.

The shipment finally showed up. I guessed it wasn’t too bad to have these up on Boxing Day. We are still in the twelve days of Christmas!

Thank you so much for the awesome support, both in-store and online. Thank you for the big love for the second march-in whimsical selection. And I am so sorry for the delay.

I guess I don’t have to say much why Reindeer and the Shiny Stars was selected specially for this festive season.

Reindeer and the Shiny Stars

Reindeer and the Shiny Stars

It is all illustrated on the blouse. The snow, the stars and the galloping reindeer! If you are looking for a relax fit printed blouse to go with long pants, I highly recommend Reindeer and the Shiny Stars Blouse. You will love the awesome comfy of a chiffon blouse and the beautiful print.

Long time fans of Queenbels will know that there is always a little story behind the designs I select. 甜蜜蜜 is one such blouse that reminds me of the wonderful time spent cycling by the beach on that beautiful day. Maybe we should go for night cycling under the starry night next time.



Whimsical in the Forest Long Blouse is the star in this selection.

Whimsical in the Forest Long Blouse

Whimsical in the Forest Long Blouse

The entire piece is built on a polka dots tank. The polka dots tank is already a scorer and on top of it, the colourful illustration is so eye catching. I already have an idea how to style this number.

Hohoho! Want to make a guess why I selected Mermaid beneath the Stars Blouse? Hint: The view.

Mermaid beneath the Stars

Mermaid beneath the Stars

Ta-dah! Yes the back view of the mermaids! I have taken a liking to strike a pose with a victory sign and snap a photo from the back. It was a random pose initially and now it is my favourite pose for a photo.

The second march-in of the whimsical prints has caught as much attention as the welcome back selection. There maybe a very long pause after this whimsical selection and I am not certain about restocks once everything is sold. If you haven’t got yourself the pieces, do so soon. As I am typing this, some designs are already fully invoiced.

Feel free to email me at on all product enquiries. If you want quicker response, do leave me your mobile number and request for whatsapp/sms reply.

Thank you so much for loving the Whimsical Selection. Thank you for wearing Queenbels.


Welcome Back, Whimsical

I was told this is very not me. The whimsical prints.

Maybe there is a child in me. Maybe a part of me doesn’t really want to grow up and get into adulthood in the not-so-cute fashion. Why do we have to leave colours and fairytales out of our life as we grow up?

The biggest present from this procurement trip; I brought the whimsical prints back.

It has been a good two years since the last whimsical prints selection and everyone has been missing them very much. The communication was not very established since the last selection and it wasn’t easy to re-connect with this particular supplier. I hope I can introduce these whimsical prints on a regular basis, so wish me luck.

Baby Owl Blouse was the first design I picked. Look at the cutsy big round eyes! I like the unique cut which kept one side of the printed chiffon as a drape design and the use of embossed knit for the inner piece. I grabbed one of the stocks and sent it for washing almost immediately upon arrival. Can’t wait to put it on!

Baby Owl Blouse

Baby Owl Blouse

My Storybook Blouse is my next favourite. Look at the snow-covered rooftops! Just like a page out of my childhood storybooks. Did you have any favourite storybooks?

I think this makes a really awesome Christmas present. I cannot think of how anyone not to like this blouse. It will be a pleasant surprise!

My Storybook Blouse

My Storybook Blouse

Oh this oh this! Dainty Bunny Long Blouse! There is nothing I don’t like about this blouse. The colours, the cutting, the print, the attention paid to the details. You must see the real piece to know what I am talking about. I have kept this to go with my tights and a pair of ballerina flats. I will share my outfit photo soon!

Dainty Bunny Long Blouse

Dainty Bunny Long Blouse

There are more whimsical prints that I will leave you to discover when you come to see them for yourselves. For those who have already bought this selection, I would love to see how you style your blouses.

Thank you so much for loving the Whimsical Selection. Thank you for wearing Queenbels.


Happy 5th Birthday To Queenbels! Founder’s Speech

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We are turning five!

Queenbels turns five officially this coming Saturday, 30 August 2014.

Sometimes I ask myself: “Where should a clothing store should be at, after operating for 5 years? What are the milestones I should already achieve or be moving towards? Am I doing my best for the shop?”

Queenbels is entirely dependent on me, the sole owner, to navigate it. It can be overwhelming at times. Sometimes when I am at blind spots, I am very thankful that I have people who I can trust to talk to, give me valuable opinions and solutions. I am extremely thankful to super awesome customers who give me strong support at every single selection, never talk prices with me, always remind me to have my meals, bake me cakes, buy me kopi when they come and give me very valuable and constructive feedback.

They never ask anything of me except that I continue to bring in beautiful apparel. You know who you are. Thank you so much.

I mention these not to boast anything. I keep all these kindness and goodwill within me, to help myself overcome challenging moments and nasty souls who threw unkind comments at me because they couldn’t get what they wanted or when I did not do the things as they wish.

Like what my ex-mentor said to me: “The world is not perfect. If 80% of the people you are working with are good people, concentrate on these 80%.”

Very wise words.

In contrast to last year, I am saving all the perks and giveaways in-store this year. This is one way to thank customers who come to support Queenbels and also brought their best wishes for Queenbels.

Queenbels Celebrates 5th Birthday In-store Specials!

Complimentary shawl with minimum apparel purchase of SGD199 in one single receipt.

Complimentary shawl with minimum apparel purchase of SGD199 in one single receipt.

This year is also the first time I am holding night shopping. I hear your wish for longer shopping hours in the evening and I think there is no better time than to hold night shopping during our birthday month.

I am holding one more night shopping on this Friday 29 August 2014, 5-9pm. It is also the last second day of our birthday month in-store special. I hope to see everyone tonight.

Once again, THANK YOU SO MUCH for the awesome love you give to Queenbels. We are here because of you.


Snowmen In The House

Snowmen in the House!

Happy Sunday!

I hope your weekend has been good so far. I spent yesterday afternoon in the showroom, opening up the space for people who already knew where we are and for any lucky person who discovered us. I did some housekeeping too and added some new displays.

I love Christmas.

I am not a Christian so I don’t celebrate Christmas as a religion.

I love the Christmas season for the gifting and sharing, warmth and the songs. This is the time of the year that I send my well wishes via Christmas cards.

This year’s Christmas is especially meaningful to me.

Queenbels has found a place to call her own.

And because it’s her first Christmas in her new place, I must do up the place with Christmas decorations!

This is the first time I buy a snow spray. I tasked the husband to do the spraying. I think I am better at helping out than to do the task.

I now have a white Christmas tree and two snowmen in the house!

Pretty? “D


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