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And We Are 7. Founder’s Speech.

Queenbels Is Seven

This womenswear business of mine celebrated her 7th birthday on 30 August 2016. I am feeling so surreal that we have come this far. Sometimes I don’t know how I did all these on my own, every single damn thing from start to completion. The buckets of blood puked when things just don’t go the way it should be. There are days I wanted to call it quits and just throw everything away but I bounced back stronger each time I hit a wall.

The past year hasn’t been easy as I push new business models. There were alot of frustration, days when I get angry with myself and completely blank minds. I encountered bad people who somehow found their way into my path. I am lucky that such people were weed out very quickly because I stay very alert and focused. Sometimes when things are too good to be true, it is too good to be true. My heart is filled with gratitude towards all the helping hands that came along the way and people who have showed kindness.

Cheers to many more good years ahead and may the business blossom beautifully. Thank you to all who have supported this far.

Signed off with lots of love,
Shirley

What’s In and Behind

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Good things really come in small packages.

This time you see pleats on the sleeves. What do the sleeves remind you of?

Yes, trumpet sleeves.

I wanted to introduce trumpet sleeves for quite awhile but I know the sleeves may not be very welcome when handling certain tasks like washing your hands, getting dishes. So when Luxy Pleats & Nautical Blouse came up, I know this is the one.

Luxy Pleats & Nautical Blouse is such an interesting number with little pleasing surprises. Made of good quality cotton, comfy to the skin, it’s your throw on and go type of blouse. The nautical detail at inner hem, front and back gives you a little peek-a-nautical surprise when you move. Definitely appropriate for work and a presentable piece for leisure.

You may ask: “What bottom piece should I wear this blouse with?”

With our Mini Patch Pocket Skirt.

Like I said, we will have you covered, from body to bottom.

 

First timer in store, a bare driff blouse. This is by far the boldest design we have in store.

 

 

It’s a fun number if you ask me what my first impression was. Very appropriate for the current tolerant level testing weather. The big fold on the back organza piece on each side create this cloak effect that stays away from your back and allows plenty of air to flow through. Trust me, this is very necessary in this current heat. Did I keep it? Major YES.

The next one that came up was an understatement piece that I have brought in for ladies who want that clean, structured look.

 

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Neat. Precision.

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The highlight is the nautical piping that roll round the armholes, neckline and hem. Very neat and well made. Look at it for yourself.

 

 

We are not finished yet. More happy details behind. A nice neat bow in stripes. Not for decorating purpose. It is actually a button, a functional one that opens up the neckline more to ease pulling a blouse over your head, especially when you have your makeup on.

 

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It's a bow, it's a button.

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Enticing detail.

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You cannot miss this if you have always wanted a nice, neat, crease-free blouse to go with a blazer for work and also a very good choice for the weekends.

I hope you like what I have presented in store.

I meet different people in the shop and I learn new things everyday. It is always on my mind to keep improving and do my best, including taking care of the smallest detail in order to provide the best service I can. Over time, I observe that when customers check prices on each merchandise, they tend to fumble and do a peep down from the neckline to look for that price tag. I have ease that for you by placing the price tags at very visible level. And yes there is a price tag to each and every apparel and product we put up for selling in store (we do the same in the early days even when we don’t have a permanent space yet). We don’t pluck random numbers from the sky each time you check prices.

We have a little surprise for you on every price tag so don’t toss it away.

 

 

Thank you so much for supporting Queenbels and staying with us. I will be back soon to share more shoppe updates.

Cheers,
Shirley

A New Scene

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And it’s an exciting one.

Over time, I think we have made a little name for ourself, for carrying dainty dresses made with chiffon and in pleats. For more than once, I get customers walking in, telling me they were referred here by their friends, when they said they need a pretty dress in flowy soft fabric.

That was a pat-on-the-back achievement unlocked.

And now I want to break new grounds.

It has been an exciting time for the past couple of months and I think I have made my customers’ hearts skipped many more beats when I presented the new designs.

There are new fabric, new captivating details, new colours, new textures and new experience. From visualising the designs to having found exactly what I had in mind, it really took me sometime.

Good things are really worth the time taken.

 

And I feel so fulfilling to see the happy faces in the shop, looking, touching, browsing, trying the new designs and bagged home their prized purchases.

Coming up in the following months, for ladies who love dresses, you will see new designs in different material and textures.

First to debut was The Meadow Dress.
Made of polyester blend, fun details with buttons, conceal back zip and more tucked in at the waist.

 

Eva Embroidery & Texture Dress is the first among the many upcoming dresses with unique prints and textures. I brought in a good range of sizes for more shopping options and thank you very much for liking it.

 

I hear your feedback about lack of bottom pieces in the shop. Mini Patch Pocket Skirt is the latest kid on the block and I promise you I will bring in more interesting matching bottom pieces for the top pieces you have bought from us.

 

Mini Patch Pocket Skirt is not just an ordinary skirt but come lined with a pair of mini shorts. This is highly recommended to ladies who want to attempt shorter skirt length but have reservation about carrying it.

I have also brought in very fun-loving blouses like The Kitty Bow Blouse and The Vintage Buttons Blouse made with very comfy cotton.

 

The multi-colour buttons at the back of The Vintage Buttons Blouse is such a trait of the 60s/70s fashion. There is always something special about the fashion trend during those times that is worth bringing back.

 

And of course not forgetting our very well love handsew kisslock products. I have opened the first batch of pre-orders last month and it is also the first pre-order for the year. Thank you so much for loving this product that is entirely produced by Queenbels. I am in the progress of working on a new shape that I hope can make it in time for our seventh birthday celebration edition. I am still searching for the fabric print and fingers crossed that I find what I have in mind soon.

Handsew with Love

 

There are so many things that I want to do for Queenbels. I have been relooking at the mix of merchandises in the shop. Because of the space constraint, I have been putting on hold some products that I know you ladies will love. I think I have found a way to work around the space constraint.

The first quarter of the year has come and gone. This year seems to be a rather different year. I see new faces. I see new shopping patterns. There are new expectations. We have been in business for six years. Each time I see a new face or repeated faces in the shop, I always ask myself why would people come all the way to buy clothes from Queenbels. Sometimes I ask, I get answers, real answers that I don’t even get from people that I talk to almost everyday. I asked because I want to make the magic work even better so that I can continue to bring the best into the shop. Thank you very much for giving me the most earnest answers, not patronizing and definitely very useful. I conclude that it’s important to ask the right person for advice. Ask the wrong person and they will make you work things in their personal favour and not give a heck if it’s going to lead you into a dead end alley.

Maybe it will surprise you. People I talk to almost everyday and gotten familiar with, are the most harsh when there’s a slightest slip up and borders at calling me stupid when things are not in the order they want. I remind myself constantly, a customer is afterall, a customer.

Be it nice or not, difficult or not, I treasure every single customer.

Customers who have been buying from Queenbels long enough know that I always give back to customers during festive seasons or special occasions. It’s my way, and the only appropriate way, to express my appreciation and thankfulness for the support and kindness given to Queenbels. I don’t earn the money and forget about you once you leave the shop. I always appreciate the fact that you awesome people actually choose to buy from Queenbels among so many fashion boutiques in Singapore. I hope customers are able to feel my appreciation for their support.

Thank you so much for supporting Queenbels and staying with us. I will be back soon to share more shoppe updates.

Cheers,
Shirley

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