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Second March In, Whimsical

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It was first a high and then a low.

The high was when the supplier agreed to send me the new designs. I thought there was no hope of bringing the whimsical prints back at least one more time before Christmas because it was so hard trying to get updates. So I hopped/bounced/star-jumped in joy when the updates came through!

Then the low came when the shipment was delayed. I was utterly disappointed because I had selected these new prints specially for the festive season and I had already planned to put up these new designs in the shop on Christmas Eve.

The shipment finally showed up. I guessed it wasn’t too bad to have these up on Boxing Day. We are still in the twelve days of Christmas!

Thank you so much for the awesome support, both in-store and online. Thank you for the big love for the second march-in whimsical selection. And I am so sorry for the delay.

I guess I don’t have to say much why Reindeer and the Shiny Stars was selected specially for this festive season.

Reindeer and the Shiny Stars

Reindeer and the Shiny Stars

It is all illustrated on the blouse. The snow, the stars and the galloping reindeer! If you are looking for a relax fit printed blouse to go with long pants, I highly recommend Reindeer and the Shiny Stars Blouse. You will love the awesome comfy of a chiffon blouse and the beautiful print.

Long time fans of Queenbels will know that there is always a little story behind the designs I select. 甜蜜蜜 is one such blouse that reminds me of the wonderful time spent cycling by the beach on that beautiful day. Maybe we should go for night cycling under the starry night next time.



Whimsical in the Forest Long Blouse is the star in this selection.

Whimsical in the Forest Long Blouse

Whimsical in the Forest Long Blouse

The entire piece is built on a polka dots tank. The polka dots tank is already a scorer and on top of it, the colourful illustration is so eye catching. I already have an idea how to style this number.

Hohoho! Want to make a guess why I selected Mermaid beneath the Stars Blouse? Hint: The view.

Mermaid beneath the Stars

Mermaid beneath the Stars

Ta-dah! Yes the back view of the mermaids! I have taken a liking to strike a pose with a victory sign and snap a photo from the back. It was a random pose initially and now it is my favourite pose for a photo.

The second march-in of the whimsical prints has caught as much attention as the welcome back selection. There maybe a very long pause after this whimsical selection and I am not certain about restocks once everything is sold. If you haven’t got yourself the pieces, do so soon. As I am typing this, some designs are already fully invoiced.

Feel free to email me at on all product enquiries. If you want quicker response, do leave me your mobile number and request for whatsapp/sms reply.

Thank you so much for loving the Whimsical Selection. Thank you for wearing Queenbels.


Welcome Back, Whimsical

I was told this is very not me. The whimsical prints.

Maybe there is a child in me. Maybe a part of me doesn’t really want to grow up and get into adulthood in the not-so-cute fashion. Why do we have to leave colours and fairytales out of our life as we grow up?

The biggest present from this procurement trip; I brought the whimsical prints back.

It has been a good two years since the last whimsical prints selection and everyone has been missing them very much. The communication was not very established since the last selection and it wasn’t easy to re-connect with this particular supplier. I hope I can introduce these whimsical prints on a regular basis, so wish me luck.

Baby Owl Blouse was the first design I picked. Look at the cutsy big round eyes! I like the unique cut which kept one side of the printed chiffon as a drape design and the use of embossed knit for the inner piece. I grabbed one of the stocks and sent it for washing almost immediately upon arrival. Can’t wait to put it on!

Baby Owl Blouse

Baby Owl Blouse

My Storybook Blouse is my next favourite. Look at the snow-covered rooftops! Just like a page out of my childhood storybooks. Did you have any favourite storybooks?

I think this makes a really awesome Christmas present. I cannot think of how anyone not to like this blouse. It will be a pleasant surprise!

My Storybook Blouse

My Storybook Blouse

Oh this oh this! Dainty Bunny Long Blouse! There is nothing I don’t like about this blouse. The colours, the cutting, the print, the attention paid to the details. You must see the real piece to know what I am talking about. I have kept this to go with my tights and a pair of ballerina flats. I will share my outfit photo soon!

Dainty Bunny Long Blouse

Dainty Bunny Long Blouse

There are more whimsical prints that I will leave you to discover when you come to see them for yourselves. For those who have already bought this selection, I would love to see how you style your blouses.

Thank you so much for loving the Whimsical Selection. Thank you for wearing Queenbels.


Happy 5th Birthday To Queenbels! Founder’s Speech

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We are turning five!

Queenbels turns five officially this coming Saturday, 30 August 2014.

Sometimes I ask myself: “Where should a clothing store should be at, after operating for 5 years? What are the milestones I should already achieve or be moving towards? Am I doing my best for the shop?”

Queenbels is entirely dependent on me, the sole owner, to navigate it. It can be overwhelming at times. Sometimes when I am at blind spots, I am very thankful that I have people who I can trust to talk to, give me valuable opinions and solutions. I am extremely thankful to super awesome customers who give me strong support at every single selection, never talk prices with me, always remind me to have my meals, bake me cakes, buy me kopi when they come and give me very valuable and constructive feedback.

They never ask anything of me except that I continue to bring in beautiful apparel. You know who you are. Thank you so much.

I mention these not to boast anything. I keep all these kindness and goodwill within me, to help myself overcome challenging moments and nasty souls who threw unkind comments at me because they couldn’t get what they wanted or when I did not do the things as they wish.

Like what my ex-mentor said to me: “The world is not perfect. If 80% of the people you are working with are good people, concentrate on these 80%.”

Very wise words.

In contrast to last year, I am saving all the perks and giveaways in-store this year. This is one way to thank customers who come to support Queenbels and also brought their best wishes for Queenbels.

Queenbels Celebrates 5th Birthday In-store Specials!

Complimentary shawl with minimum apparel purchase of SGD199 in one single receipt.

Complimentary shawl with minimum apparel purchase of SGD199 in one single receipt.

This year is also the first time I am holding night shopping. I hear your wish for longer shopping hours in the evening and I think there is no better time than to hold night shopping during our birthday month.

I am holding one more night shopping on this Friday 29 August 2014, 5-9pm. It is also the last second day of our birthday month in-store special. I hope to see everyone tonight.

Once again, THANK YOU SO MUCH for the awesome love you give to Queenbels. We are here because of you.


3am Inspiration and Thoughts

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This logo was a 3am inspiration.

It has been on my mind for awhile to do a new logo for Queenbels. I even have the thought of coming up with a new name for Queenbels. When the mind is blank, means it’s blank. No matter how much time I spent sitting in front of my laptop and staring at the screen, trying to create something, nothing comes out.

Sometimes you got to believe in fate. When it comes, it comes.

I love this new logo. Love is an understatement.

I sent this logo to a few people and all came back with a ‘thumb up’ reply.

Queenbels Logo 2014

Queenbels Logo 2014

A few nights later, I sat alone in my home office.

Deep in thoughts.

I threw a few points out and the answers that bounced back called for some changes. Very necessary changes.

There are two things that I have to revise.

Firstly, fix the store shopping hours.

The last time I did a change in the shopping hours was October 2013. Not too long after, the festive season kicked in and I had to extend the hours, opened the shop almost everyday except Sundays. Then the festive holidays came and we went on a once a year break. Then the new quarter arrived and the procurement cycle starts again.

The shopping hours were all jumbled up again.

So here we are now in June 2014.

I took nearly the whole of June to look into some brutal observations that surfaced late last year and early this year.

Going forward, with effect from 1 July 2014, the store shopping hours are as follow:

Monday to Friday, 11am to 7pm.
Saturday, 11am to 5pm.
Except Wednesday, Sunday and public holidays.

I go on meal break between 2.30pm and 3.30pm. Kindly avoid this hour.

With the new shopping hours, we will do mailing once a week, that is every Wednesday. If you place an online order, payments have to reach us latest Sunday night so that we have time to do the parcel packings on Mondays and Tuesdays and get them all ready for despatch to the post office on every Wednesday, except public holidays. Post office is closed on public holidays.

Local addressees, you may opt to do self-collection at the shop too.

The second thing is, I am scrapping the private shopping service.

As the number of customers grow, it gets increasingly difficult to schedule private shopping sessions for each and everyone. There were a couple of incidents when the hours were overlapped and some ladies were really displeased about it. To keep things simple and easy for everyone, with the new shopping hours, you may walk in anytime during the store opening hours except the meal break hour, to shop.

However, I am keeping this service, exclusively for my long time customers. Customers who are with Queenbels since the webstore days more than four years ago and have also become our VVIP.

These ladies are awesome and people who I am very grateful to. They hold a very special place in Queenbels. Without their strong support since our webstore days, there is no Queenbels. You won’t see the shop today. Back then, they were already buying from Queenbels without even trying on the apparel. When I participated in bazaars, they came and support. When I opened this shop, they came to support and bring their friends, sisters, cousins, mothers and helped spread word about Queenbels.

I don’t know what good I have done to deserve these.

This is why I am going the extra miles for them even when I have to scrap off some services.

On days when I close the shop for private shopping appointments, I will try to put up an advance notice on our Facebook page.

If you have questions on the above changes, feel free to email us at or text me at my mobile number.

I look forward to the continuing support from all of you.


Into The Lace Collars

Before I go into the Christmas greetings for year 2013, I must do a special mention on this blouse.

I rarely do prints and collars. Prints + lace collars is another first for Queenbels.

What make this blouse special is the use of lace peterpan collars in matching colours to the base colour of the blouse. The completed design extrude a vintage feel that is so enchanting. I cannot say no to this blouse.

There was quite a selection of colours and I picked two colours that I think most skin tones can carry very well.

If you have fair skin colour, you will be able to carry both colours. To choose one, I suggest the colour orange.

Lace Peterpan Collar and Blooming Floral Blouse in Orange 2 Lace-Peterpan-Collar-and-Blooming-Floral-Blouse-in-Orange

If you have dark skin tone, the colour blue is a more suitable choice.

Lace Peterpan Collar & Blooming Floral Blouse 2 Lace-Peterpan-Collar-&-Blooming-Floral-Blouse

If you like this lace collar but not in peterpan collar, we have one in a beautiful small flower lace and the floral prints simply say “It’s Spring!”

Lace Collar and Spring Floral Blouse 2 Lace Collar and Spring Floral Blouse 1

Now how to wear these blouses?

Wear it with pencil skirt or pants, tucked in, for work days. For the weekends, match it with demin or shorts.

Best of all, handwash it, cool iron it once and you don’t need to iron it again. That’s my experience. Please handwash only, do not soak and do not bleach.

Both colours of Lace Peterpan Collar & Blooming Floral Blouse are now all sold. Restocks for colour orange will arrive in January 2014. Unfortunately, colour blue is not available for restock. Very sorry for any disappointment caused. And one last piece available in store for the Lace Collar & Spring Floral Blouse.

Guess which blouse did I keep?

Answer can be found on our Facebook page.


Snowmen In The House

Snowmen in the House!

Happy Sunday!

I hope your weekend has been good so far. I spent yesterday afternoon in the showroom, opening up the space for people who already knew where we are and for any lucky person who discovered us. I did some housekeeping too and added some new displays.

I love Christmas.

I am not a Christian so I don’t celebrate Christmas as a religion.

I love the Christmas season for the gifting and sharing, warmth and the songs. This is the time of the year that I send my well wishes via Christmas cards.

This year’s Christmas is especially meaningful to me.

Queenbels has found a place to call her own.

And because it’s her first Christmas in her new place, I must do up the place with Christmas decorations!

This is the first time I buy a snow spray. I tasked the husband to do the spraying. I think I am better at helping out than to do the task.

I now have a white Christmas tree and two snowmen in the house!

Pretty? “D


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