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Snowmen In The House

Snowmen in the House!

Happy Sunday!

I hope your weekend has been good so far. I spent yesterday afternoon in the showroom, opening up the space for people who already knew where we are and for any lucky person who discovered us. I did some housekeeping too and added some new displays.

I love Christmas.

I am not a Christian so I don’t celebrate Christmas as a religion.

I love the Christmas season for the gifting and sharing, warmth and the songs. This is the time of the year that I send my well wishes via Christmas cards.

This year’s Christmas is especially meaningful to me.

Queenbels has found a place to call her own.

And because it’s her first Christmas in her new place, I must do up the place with Christmas decorations!

This is the first time I buy a snow spray. I tasked the husband to do the spraying. I think I am better at helping out than to do the task.

I now have a white Christmas tree and two snowmen in the house!

Pretty? “D


Launch of The Private Showroom

My Mini Sewing Kit

It’s always the mini sewing kit and myself or the laptop and myself in the showroom, while waiting for the next private shopping session to begin.

There are also days I come to the showroom just to spend some time here and do some work.

Some of you would have known by now that I have set up a private showroom for Queenbels.

When the business entered the 3rd year, I asked myself what’s next.

I did a flowchart starting with Day 1 and ended up putting a huge question mark on the next step arrow.

To develop a business, we are talking about growing something, like a plant. From the seedlings, type of soil to use, amount of water to use, to get sufficient sunlight, finally seeing the 1st leaf sprout from the soil and most importantly, to keep the plant alive and blooming.

Things kind of fall into routine in the 3rd year. I have to keep things revolving. I cannot stay stagnant. I began reading up. Anything. I need inspirations. I refuse to do anymore new selections. Not until I know what’s next. Just when I was about to pull my hair, ideas started flowing in. I began to compile statistics, did research and did some test-drives.

Then I stumbled upon this tiny space. I call it the pigeon hole.

When I first stumbled upon this tiny space, I knew I have found it. Images of her future looks formed almost immediately. It’s magical.

I transformed the pigeon hole into a cosy private showroom.

Why a private showroom?

The concept is to create a walk-in wardrobe. This will be your own private shopping space. You can come in, try on the apparel that you like, play around with the different looks you have in mind. If you like the items, you buy them on the spot and off you step out with new outfits in hand.

Regular customers who came, enjoyed the private shopping time at the showroom. I am really happy that they are making themselves at home and feel totally at ease walking around bare-footed on the carpeted floor. Now they get to see the products in real life. I see the smiles on their faces, having the entire wardrobe to themselves to try on any apparel and accessories they like, without having to squeeze with other crowd or queue to use the fitting room. Sometimes when they cannot decide among the different colours, they will grab a seat on the faux leather mushroom stools to ponder over and rest their feet too. If they need help, I give very honest opinions.

Passer-bys who discovered the tiny space find the pigeon hole amazing. Some gave very kind and encouraging words and some were simply amazed at the private shopping concept at such affordable price points. I am glad that people are embracing this brand new concept that I have introduced.

Private shopping is now no longer a luxury that only the bigger brands can offer.

My Favourite! Polka Dots & Balloons Flower Stand

Balloons Decor

Floral and Pink Balloons Flower Stand

Purple Theme Flower Stand

I was very pleasantly surprised at the flower stands arriving at the private showroom, one after another. It is such a blessing to receive well wishes.

Thank you very much.

Hello Kitty Bag Charm

Hello Kitty Bag Charm in Crystal Ball

Flower Ball Necklace

Soaring Owls Hinged Bangle

From now onwards, the private showroom is given priority for all new arrivals. I have been posting sneak peeks of the new arrivals almost daily on our Facebook page ( ‘Like’ our Facebook page now to start receiving these sneak peeks. If you are on Instagram, follow us now at

I will not be announcing the exact location of the private showroom on the webstore or on the social media. I want to keep the place private and exclusive.

Start making an appointment via email: stating your name, mobile number, preferred day, date and time of your private shopping. I will reply via sms. I will make the entire showroom available ONLY FOR YOU within your booking hours. Bring your girl pals and enjoy some private shopping moments together.

 You know where to find all the good stuff right? 😀


I Travel I Scout I Present Beautiful Apparel

I travel I scout I present beautiful apparels

I have never like travelling for work.

When I was still in the corporate world, I ran away from all jobs that required me to travel. It is such an irony now that I have to go on work trips at a frequency more than I ever desire.

Earlier this month I took off for another procurement trip in the midst of the renovation madness. I was very lucky that I had a reliable interior designer to count on. When I returned, the entire showroom was 99% ready for handover.

This procurement trip wasn’t entirely successful. Part of the new procurement plans did not fall in place. I was pretty disappointed. All wasn’t lost though. At least I made some progression in acquiring new contacts.

I am introducing new apparel designs for the upcoming new selection. One of the highlights are the printed blouses. There is a wide selection of prints and fabrics and I really like the spectrum of colours displayed.

I narrowed down to cute animal prints and yummy pastry prints, made with quality knitted back pieces and very suitable for the local weather.

Squirrel Blouse

Horse in the Rainbow Knit+Cotton Blouse

The Squirrel Blouse reminds me of the small squirrels that I saw pretty often in my previous workplace. They move very fast racing from one tree to the other, escalate up the tree at a lightning speed and disappeared into the branches. Guess what is the most visible thing that I can see from far amongst all these actions? It is the furry squirrel tail. One word: CUTE.

The Horse in the Rainbow Blouse revokes memories of the storybooks I read when I was a child. Magical horse gallops through forest and emerges under the warm sunshine like a shining knight. This blouse is one of the pieces I kept.

A Berries Tart Blouse

Pink Cupcake Blouse

Cupcakes seems to be the ‘in’ pastry since late last year. I admit I like cupcakes and people around me all know that. At one point I go to the same bakery almost every other day and buy box of six each time. That did alot of damage to my waistline. I have since cut down. It remains my top favourite pastry.

All these pretty printed blouses are now available for purchase, only at the private showroom.

You know where to find all the good stuffs right? 😀


Some of the Beautiful Numbers I Kept

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Tri Colour Chiffon Tunic

Baby’s Breath Dress

Nautical Buttons Blouse in Red/White Stripes

Mini Pleats Front Collar Blouse in Mustard

I am always very proud of the beautiful pieces that I scout for my webstore and I can never resist picking a few for my personal wardrobe. Yes, a few out of the many. Most of the designs are available in very limited quantities and therefore I have to give my customers priority to own them.

I personally favour tunics very much. I like the relaxed fit design. I have almost all the tunics that I have brought back for my webstore. With no exceptions, I have also picked two tunics in the latest selection for my personal wardrobe.

Tri Colour Chiffon Tunic

This has become my first chiffon tunic. I like the soft, light-weight material and the luscious look when I match it with a pair of tights. This is so comfortable when I need to run errands and it is very suitable for weekend activities. Be it on a shopping trip, a chill-out at a cafe or a stroll in the park.

Baby’s Breath Dress

This number is also a first for me. My first terry knit tunic. I am so pleased with the overall design using a combination of cotton and terry knit, the zip at the left shoulder front to add a detail and the use of terry knit on the sleeve holes. I will match it with a pair of light-colour leggings and a pair of flats.

Nautical Buttons Blouse in Red/White Stripes

Mini Pleats Front Collar Blouse in Mustard

I have very few sleeveless blouses. Some arm holes in sleeveless blouses are too wide for my arms. A well-constructed sleeveless blouse has proportionate arm hole length in line with the size of the blouse, not too small, not too wide. I am very careful with apparels in stripes print. We all know how vertical lines create a slim look and how horizontal lines widens our body visually. The Nautical Buttons Blouse in Red/White Stripes comes in vertical stripes print, designed with draped sides and a smart standing pointed collar. Neat sewing is a big pull factor that draws me to like it.

I grew to like pleats when I started to wear apparels in pleats earlier this year. I have Gianna Pleated Dress and Scarlett Pleated Maxi Skirt. Mustard is a colour I did not have and I personally think it is a gorgeous summer colour. So now Mini Pleats Front Collar Blouse in Mustard is a proud addition to my personal wardrobe.

All beautiful pieces above are now available, right here at 

To Mom, With Love Part 2

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To Mom, With Love Part 2.

Enter code MUMSDAY to redeem SGD10/- voucher when you shop at Queenbels. From 7 May 2012 to 9 May 2012. Begin your shopping for Mother’s Day gifts right here at Queenbels.

Happy Mother’s Day in advance to all the dearest mummies.

Begin shopping for Mother’s Day gift right here at 

To Mom, With Love

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Mother’s Day Special – Free Worldwide Shipping till 6 May 2012

Mother’s Day falls on second Sunday of May every year in Singapore. This year it falls on 13 May 2012.

Every year on this special day, we express our love and honour for our mummy dearest with special gifts and or a dine-out at a nice restaurant. It’s like a day off for our mummy dearest from doing all the cooking and gets pampered. A spa package will be nice too.

In celebration of this special day, I am doing free worldwide shipping till 6 May 2012. Begin your shopping for Mother’s Day gifts right here at Queenbels. I have great gifts ideas just for you.

Dots n Floral Wrap in Vintage Orange

Dots n Floral Wrap in Vintage Orange

Love Me Everyday Shrug

Love Me Everyday Shrug

Are you bringing your mummy dearest for some shopping? Air-conditions in shopping malls may get real chilling sometimes. A shawl or wrap in your bag will come handy at this time to protect your mummy dearest from some cold air. If your mummy prefer something thicker and made of knit, I recommend the Love Me Everyday Shrug.

Rosie Rose Necklace in Golden

Nana Peterpan Necklace

Rosie Rose Necklace in Dark Silver

Very recently I have brought in three exquisitely made peranakan inspired necklaces. Rosie Rose Necklace in Golden was all sold out on the first day of display on rack. Glam up your mummy dearest with these gorgeous necklaces and I am sure she will receive sweet compliments.

Don’t miss the Free Worldwide Shipping. Ends this Sunday, 6 May 2012.

Happy Mother’s Day in advance to all the dearest mummies.

More gift ideas right here at 

What and Why on PlusThatQ Selection

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PlusThatQ Selection

The brand new selection, PlusThatQ has hit the racks last Friday.

Sneak peeks in snapshots were made available via instagram @queenbels, Facebook page and Twitter before the shop catalog was updated officially.

The emphasis is still very much on quality; use of good quality fabric, excellent sewing workmanship and the cutting. Wearable classics is a trait of Queenbels. I believe in putting money on versatile classic pieces with clever integration of current trend but not on one-season trend. Regular shoppers at Queenbels identify and appreciate this mission statement.

My Dainty Lady Peterpan Collar Flare Blouse in Pink/White

My Dainty Lady Peterpan Collar Flare Blouse in Blue/White

Apparels with the peterpan collar make a comeback this year. In fact it made its presence late last year with the invention of fake collars and revolved into collar necklaces. My Dainty Lady Peterpan Collar Flare Blouse is one beautiful piece designed with fitted bodice and a flare at the waist. I recommend matching this blouse with your pencil skirt if you want to add one more pretty outfit to your office wear. If you are looking at wearing this blouse for the weekends, I suggest matching it with a pair of slim demin jeans, a demin skirt or a pair of casual white pants, complete with flats or loafers.

Relaxed Two-Colour 3/4 Sleeves Tunic

Baby's Breath Dress

I introduce tunics in almost every selection. A well made tunic is versatile to wear on its own or with a belt. I like the roomy feel the relaxed fit creates. It is a plus point if there are functional pockets for me to keep the small stuffs while I am on the go. You will love the Relaxed Two-Colour 3/4 Sleeves Tunic and the Baby’s Breath Tunic.

Nautical Buttons Blouse in Red/White Stripes

Nautical Buttons Blouse in Red/White Stripes

I have also brought in the Nautical Buttons Blouse in stripes; red/white stripes and blue/white stripes. I appreciate how the stripes meet very closely at the connecting seams and from the collar to the blouse, which gives a very neat look. To achieve this, the garment makers and sewers have to pay extra effort and attention on cutting the fabric and to sew very meticulously.

Mini Pleats Front Collar Blouse in Cadet Blue

Mini Pleats Front Collar Blouse in Mustard

Mini Pleats Front Collar Blouse in Nude

Chiffon blouses are one of our current best sellers. The Mini Pleats Front Collar Blouse comes in three enchanting colours with full inner lining. I love the attention paid to details like the curled hem. And you can’t miss The Passion Chiffon Pleats Blouse.

PlusThatQ Selection is now available at 

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